A call for project

Together, we can inspire healthier eating and better nutrition

If your organization is committed to promoting a plant-rich diet and providing tools to help people make positive changes to their dietary habits, we welcome you to submit a proposal to this year’s LetsVeggUp competition. Winners will receive a direct grant to support their organization and additional crowd funding support to help them further drive impact in their community.

Submit your proposal until may 5

Together, let us change tomorrow’s eating habits

For the past 20 years, the Louis Bonduelle Foundation has aimed at giving everyone the means of changing eating habits in a sustainable way, out of respect for the planet and humankind. In order to go even further and to be as close as possible to communities’ needs, the Foundation continues the collaboration program with Ulule, to support and give life to projects designed and implemented by everyone!

You are undertaking a project striving to support better access to a vegetable-based diet and favoring sustainable changes in eating behavior? Submit your proposal to get a chance to pitch your project in front of the general public and get a financial boost in your fundraising process.

Submit my proposal

Who is this call for projects for?



  • Promoting better access to a plant-rich diet
  • Supporting sustainable changes in eating habits
  • Fighting against food waste
  • Raising children's awareness of healthy eating (for people and the planet)
  • Biodiversity for a balanced diet
  • Plant growth

What you will get as a competitor:

  • Exposure


    Your project will be showcased on the Pitch Pitch website and on Ulule’s social network platforms

  • Live Pitch

    Live Pitch

    In front of the general public, members of the Louis Bonduelle Foundation and Ulule

  • trophee

    Louis Bonduelle Foundation
    prize and vote of the general public

    Louis Bonduelle Foundation prize: 3000$ contribution to the fundraising as well as financing its marketing video production

    Prize of the general public: 2000$ contribution to the fundraising

  • Accompagnement

    Strategic coaching

    Upstream work with coaches and all along your Ulule crowdfunding campaign

How does it work ?

Bonduelle group and Ulule organize a series of 4 “pitch pitch live” on European and American continents to support and build awareness of active community based organizations committed to changing dietary habits.

Pitch pitch live schedule:

What are the steps to take part in one of those pitch pitch live sessions?

  • 1. Submit your proposal until May 5

    Present your project in detail and submit your application on the dedicated web-form, to be found on each country’s pitch pitch website.

    Applications will be considered by a selection committee comprising members of the Louis Bonduelle Foundation and of the Ulule team, and 5 projects will be selected for each pitch pitch live session.

  • 2. Pitch your project

    Your proposal was selected? Congratulations!
    You will now be able to pitch it during your country’s pitch pitch live sesion (the date can be found on the website dedicated to the event), broadcasted on Ulule’s social network platforms. Ulule teams will support you to get ready for the event and target the highest probability of success in this challenge!

  • 3. Prizewinner?

    Your project stood out and got the Prize of the general public and/our the Bonduelle Foundation prize? Our teams will contact you shortly after the pitch session to provide you with best possible mentoring while getting your campaign ready.

  • 4. Launch your crowdfunding

    Here we go, the campaign is launched! It’s time to rally your community and double up the amount of contributions thanks to the Prize you were awarded.

Submit my proposal

About the Louis Bonduelle Foundation

A possible number of consumers move toward more sustainable dietary behaviors.

Since 2004, the Louis Bonduelle Foundation has aimed at giving everyone the means of changing eating habits in a sustainable way, out of respect for the planet and humankind. Allowing everyone to get a lever to act for the planet and their own health is essential in order to imagine a better world – the Foundation aims at participating in this challenge. In order to favor this change, the Foundation provides support to concrete field initiatives led locally as well as support through scientific research and communication. Its actions, which take place on an international level, aim at enhancing access to a great variety of vegetable-based diets.

Louis Bonduelle foundation

Prize-winning projects from previous editions


    • How do you participate?

      Déplier la question
      In order to participate, you need to submit your application on the website form of your country’s pitch pitch live event.

      Your proposal will then be considered and reviewed by Ulule teams and the teams of the Louis Bonduelle Foundation.

      If you already submitted a proposal on Ulule and if you already are in contact with the team through a discussion thread on the Ulule platform, then you need to specify that you wish to participate to pitch pitch live. If your project is selected, the Ulule team will mentor you during the whole preparation up to the launching of your crowdfunding campaign.
    • How does it work?

      Déplier la question
      If your candidacy was selected, then you will get the opportunity to pitch your proposal during your country’s pitch pitch live session. This live will be broadcast on Ulule’s social network platforms. 2 prizes will be awarded during the live session: the general public prize and the Louis Bonduelle Foundation prize. Both prizes include a financial contribution to the selected projects campaigns, more exposure as well as upgraded mentoring of the projects by Ulule teams.
    • How many projects will be selected?

      Déplier la question
      5 initiatives will be selected to participate to each pitch pitch live session. After those pitch pitch live sessions, 2 prizes will be awarded: the general public prize and the Louis Bonduelle Foundation prize. Selected projects will then have to launch their Ulule campaigns in order to be able to benefit from those prizes.